Heineken puts a feet in the American Craft beer market
BE Heineken Lagunitas

After Ab InBev had acquired four craft breweries in the U.S., today we see another one of the huge international breweries step into the American craft beer market. Heineken has announced today the acquisition of 50% of Lagunitas Brewing Company.

Lagunitas was founded in 1993, in Petaluma, California and plans to sell 1 million hectoliters in 2015. The brewery has also has a second brewery in Chicago, Illinois and a third production facility is under construction in California.

This deal provides a door for Heineken to get inside the famous American market with a very well known brand that produces some great recipes, such as Lagunitas IPA, one of the largest brands of the style in the United States.

For the American brewery, this deal makes the international expansion possible. The brewery has already presence in the UK, Canada, Sweden and Japan. Jean-François van Boxmeer, Chairman of the Executive Board & CEO of HEINEKEN said:  "We are very excited to partner with Lagunitas. We recognise and respect the tremendous success of Tony and his team in building one of the great U.S. craft beer brands. We look forward to that same team partnering with us to expand Lagunitas globally, so it can reach parts of the world that other craft beer brands have not."

According to Heineken’s official announcement: "Lagunitas will continue to be led by Tony Magee, its founder and Executive Chairman, alongside the existing management team and the company will continue to operate as an independent entity."

Tony Magee, founder and Executive Chairman of Lagunitas, added: "This venture will create a way for Lagunitas to let HEINEKEN participate in the growing craft beer category across its global distribution network in places from Tierra Del Fuego and Mongolia to the far-flung Isle of Langerhans. Lagunitas will share in the best quality processes in the world and enjoy access to opportunities that took lifetimes to build. This alliance with the worlds most international brewer represents a profound victory for U.S. craft. It will open doors that had previously been shut and bring the U.S. craft beer vibe to communities all over the world."

The transaction is subject to customary closing conditions and is expected to complete in the 4th quarter of 2015. Financial terms are not disclosed.


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