Investment Crowdfunding
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Craft beers looking for small investors to help them to expand their operations or to release a new product are not new anymore.

The London brewery Camden Town has raised over £2,8 million (more than US$4 millions) through over 2.200 investors, thus enabling the construction of the new custom brewery so they can keep up with the demand.

The most successful program is Brewdog’s “Equity for Punks” that intend to raise 25 million pounds (around US$38 millions) (R$12,2) just in the last round of investments with over 15.000 investors.

As you may have seen, this is not as a regular crowdfunding, because companies don’t give you a product or a service in exchange for your investment. The breweries are making it possible for the general public to buy shares in their small business, making of them more than passionate customers: shareholders, owners!

But in the USA, the situation is a bit more complicated due to some laws that don’t allow all companies to simply go trough this road.

One of the first states that changed the rules and adopted an investment crowdfunding law is Wisncosin, opening space for companies such as CraftFund and MobCraft Beer.

CraftFund is a platform for the craft beer community that democratizes capital and helps companies to raise capital for investments in food, drink, and real estate development.

And Mobcraft Beer is already a different brewery because it brews what the customers want. Every month the brewery put the recipe ideas up for vote. The one with the most votes (pre-orders) goes into production!

Together they launched one of the first investment crowdfunding campaign in United States.

Compared to the European ones, the project is still small: the brewery collected funds from 52 investors in a total of US$67.000. But we need to keep in mind that this project was open only for Winsconsin residents due to the legal issues.

“The initial investor commitment of the first campaign of its kind in the U.S. topped more than 370 brewery campaigns on Kickstarter, pointing to the pent up consumer demand for ownership experiences and to the potential for equity crowdfunding as it develops here in U.S.”, says CraftFund CEO David Dupee.

Although the numbers are not that impressive, the project itself is a breaking point that can change the way some craft breweries raise money to expand and keep the fight as level as possible with the international giant breweries and still put great quality products into the market.


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