AB InBev goes shopping again in South America
BE BBC Inside

AB InBev, one of the largest breweries in the world makes the headlines in South America again because its interaction with the craft brewery market. This time the "victim" was the Bogota Beer Company (BBC), the leading craft brewery and pubs operator of Colombia.

According to the official statement, the Colombian brewery sold 100% of the shares to the giant brewery because the Belgian-Brazilian brewer could provide the necessary resources to enhance the growth and innovation plans of the small brewery of Colombia’s capital.

The agreement includes not only the plant located north of Bogota, but also other 27 sales points.

BBC, who calls itself Colombia’s largest small brewery, produces about six million liters (about 52 thousand barrels) of beer per year.

Benny Siberwasser, founder and general manager of BBC remains on the command of the Colombian operation. But part of the brewery was already no longer in his name. In 2013, the private equity fund Tribeca, took a 40% stake in the brewery, providing financing to enable the new brewery construction and the pub’s network expansion.

This is not the first movement of the global giant Brewery into the craft beer market in South America.

At the beginning of the year, Ambev, giant’s Brazilian arm bought Cervejaria Wals, a leading Brazilian craft brewery that had just won Brazils first gold medal at the World Beer Cup, with its Dubbel beer.

In the United States, they also wet their feet in the craft beer market through acquisitions, such as Elysian, Goose Island, 10 Barrel and Blue Point.

What will be the next step?


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