EATALY in Brazil!
BE Eataly Turin Zoom

This is a great news for those who love food and beer:  one of the most interesting stores in Italy will arrive in Brazil this year.

Eataly has a different concept inside the store where you can buy food, drinks, sweets, etc.

Inside the store, in the same environment, you can eat too, since restaurants and cafes are mixed with the shelves.

For example, if visiting the area selling meats, you find a restaurant that has meat as its main ingredient.

In the beer area, the restaurant serves dishes and appetizers that goes very well with the drink.

In New York, the store also has a restaurant in the building’s rooftop called Birreria, which has a microbrewery developed by three breweries: the Italians Birra del Borgo and Baladin, and the Americans of Dogfish Head.

The first store should open in May in the south zone of São Paulo, six months before the initial forecast. The store will have about 4 thousand square meters and is in one of the city’s main avenues, Juscelino Kubitschek.

In Brazil, the Italians have the controllers of St. Marché supermarket chain as partners for this new investment phase. Brazilian partners don’t confirm the opening date and don’t reveal the investment in the store.

Not only in Italy, but also in the United States, the beer supply impresses everyone who comes to visit. We expect the same in Brazil.

Below follows some pictures of the Turin shop and NYCs Birreria.


Totally Beer - -