Ambev purchases slice of Brazilian craft brewery!
BE Wals brewery white logo

Ambev should announce today an association in the Brazilian craft beer market in the manner that has been doing for some time in the United States.

The Brazilian branch of the giant AB InBev will buy shares of the Wals Brewery, from Belo Horizonte, Brazil.

According to sources, in this partnership, Ambev will supply technology, distribution structure and ease access to raw materials. In return, Wals will open an important window for Ambev in the growing Brazilian craft beers market.

The Carneiro brothers, sons of the company’s founder will continue in front of the business, which was created from a small brewery who brew only in kegs to supply a fast food chain.

The Brazilian brewery became very famous in 2014, when they won the first Brazilian gold medal in the largest international beer competition, the World Beer Cup, with its Dubbel style beer. Today Wals produces 17 labels, about 500 hectoliters and has revenues of about R$ 9 million US$3,2 millions).

This entry in the Brazilian craft beer market comes after a series of acquisitions in the United States: Elysian (Seattle), Goose Island (Chicago), Blue Point (Long Island) and 10 Barrel (Oregon).

The Brazilian beer market is still very small, accounting for only 1% of the sector, but in the US, it represents almost 15% of the annual turnover.

But the market is growing over 30% per year, generating interest of all international breweries.

Does the flurry of acquisitions that we are following in the United States is starting in Brazil too?

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