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Lagunitas Brewing Company backs away

The big news yesterday in our craft beer market was the trademark lawsuit that Lagunitas moved against Sierra Nevada Brewing Company.

Lagunitas believed that the new Sierra Nevada’s Hop Hunter IPA label infringes its trademark, considering that the IPA acronym design is too similar and consumers can think that the new beer could be misinterpreted as a collaboration of the two breweries.

But they quickly backed away from the legal battle. Tony Magee, Lagunitas’ owner, mentioned on Twitter that his company will drop the suit.

Today, January 13th 2015, has been the worst day ever in 23 years of growing my brewery. Worst. Growing a biz involves defending a biz...
— LagunitasT (@lagunitasT) 14 janeiro 2015

Defending a biz requires answers to Hard Questions. Qs like: Are our Foundations Strong? Are our Flavors right? Are our Labels Defensible?
— LagunitasT (@lagunitasT) 14 janeiro 2015

There r many Courts in the world. For me, over the last month, one Court was a series of rebuffed phone calls. Another was a court of law...
— LagunitasT (@lagunitasT) 14 janeiro 2015

Today was in the hands of the ultimate court; The Court of Public Opinion and in it I got an answer to my Question; Our IPAs TM has limits.
— LagunitasT (@lagunitasT) 14 janeiro 2015

I dont know every answer beforehand, so I feel around for the edges and try to learn. Today I was seriously schooled & I heard you well…
— LagunitasT (@lagunitasT) 14 janeiro 2015

Tomorrow mornin well Drop the Infringement Suit & get back to answering other Questions. I dont think I was wrong for wanting to know cuz…
— LagunitasT (@lagunitasT) 14 janeiro 2015

I had to know the Answer, but the Answer came much sooner than I thought and in a different Court than I thought it would. Can I say thanks?
— LagunitasT (@lagunitasT) 14 janeiro 2015

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