Stone is going to Europe in a different way!
BE Crowd Funding

Stone Brewing Company, America’s 10th largest craft brewer, is embarking a grand-scale new brewery project that will change the craft beer culture forever.

Greg Koch and his team are going to convert a beautiful 1901 historic brick building into a full-scale brewery with a great bistro and a beautiful garden to match their similar projects in the USA.

But this new project has a different twist: all this will be built in the one of the most traditional beer markets in Europe: Berlin!

This is historic moment for the brewery and for the market itself! This will make Stone the first American craft brewing company to solo own and operate a brewery in Europe.

The brewing system will be at least half of the size of their production facility in California that supplies beer for 41 American states. The idea is to brew enough to distribute Stone Beers throughout Europe.

And the news doesn’t stop there: Stone is using a new system to fund part of this project: they launched an Indiegogo crowd funding campaign where beer lovers can contribute with various amounts (from $20,00 to $10.000,00) and receive some special beers that will be brewed in the new European facility.

For example, if you invest $30, you can choose from four different exclusive 1,5l bottle beers brewed in collaboration with many famous breweries such as the Italians from Baladin, the Scottish from BrewDog and some other American friends.

The company expects Stone Berlin up and running by late 2015 and the brew will start as soon as possible. But since some styles will require significant aging time, some beer lovers will have to wait a little bit longer to get their beers. Each buyer will receive a certificate that will be redeemable in all Stone restaurants.

This is an unusual model, but it shows a unique approach to the beer market strategy. Stone is not only funding a large amount of money (The goal is to fund 1 million dollars in one month), but also pre selling brand new beer collaborations and creating a great deal of viral marketing.

You can buy your beer to become part of this project until the 16th of August.

Some options are already sold out, so you better hurry if you want to help Stone Brewing Co. to make history in our craft beer market.


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