Beer Coasters 2
Coasters have become a popular form of advertising around the world.
The following coasters were used in bars around the world to promote everything from beer to the prevention of drunk driving and hardware stores.
Here are 6 cool examples:

Nicorette
According to Ads of the World, when smoking was banned in pubs in Australia, Nicorette created a coaster that could be turned into goal posts to give people something to do with their hands instead of smoke.
Along with this, Nicorette used play on words with kicking and goals and "kicking the habit."

Lowes
Stacks of these Lowes coasters were placed all over bars and restaurants.
They were meant not only to be used to put under you class but also to interact and actually build with.

Guinness
These coasters read "Good Things Come to Those Who Wait." You are only able to read the in the reflection of a dark beer in a clean glass.

Mumbai Traffic Police
These coasters were printed with invisible red ink, which spreads when moistened.
When a customer places their moist glass of alcohol on it, the red ink spreads; and the normal face printed on the coaster starts "bleeding."
The message reads: Just a reminder: Drunken driving kills.

Domestic Abuse Campaign New Zeland
This domestic abuse campaign uses beer to spread its message.
As alcohol is a "leading contributor and catalyst of domestic violence," this is a clever and fitting way to raise awareness about the issue.
This thermochromic beer coaster has faces of women and children on them. When a cold bottle or glass of beer is placed on the coaster, the ink used to print the coasters reveals bruises.
This campaign helps to encourage people to speak up if they know of an instance and encourage individuals in abusive relationships to seek support.

South Dakota Office of Highway Safety
About 82% of all South Dakota fatalities happen on rural roads, and the most common crash is a single vehicle rollover.
The South Dakota Office of Highway Safety is bringing this reality to light with the “Don’t Go It Alone” campaign.
The campaign is supported by advertising messages at drinking decision points.
Posters and coasters were distributed to South Dakota bars reinforcing the “Don’t Go It Alone” message with a QR code that allows people to sign up for sobriety checkpoints delivered to their mobile phone.
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